“Empowering Vision” was crafted to reflect both the metaphorical and literal impact of our technology.

On one hand, it speaks to the creative power of content creators, helping them bring to life the vision they imagine—what they see in their minds and wish to share with others. Our cameras give them the tools to create and express their artistic ideas clearly and vividly.

On the other hand, “empower” also refers to the literal act of enhancing vision, enabling what the human eye can see. Kokusai Denki cameras provide the ability to capture and broadcast scenes, making it possible to share our view of the world with others, and allowing us to experience the perspectives of others in turn.

The word “empower” is strong and bold, carrying with it a sense of respect and trust. It suggests that Kokusai Denki is not only a powerful player in the market, but that we’re also generous in sharing that power with our clients, fostering partnership, collaboration, and mutual growth. This idea of partnership is central to the philosophy that when our clients succeed, we succeed.

Finally, the term “vision” also symbolizes innovation and progress. For Kokusai Denki, it implies a commitment to continually adapt and develop cutting-edge products and features that meet the evolving needs of our clients. For our clients and content creators, having ‘vision’ means focusing on creativity, ambition, and staying ahead of the curve—qualities we aim to support with our products and services.

The phrase speaks to the power of vision—not just in terms of the clarity provided by our technology, but also in how it empowers people, businesses, and industries to achieve their goals. Our solutions enable more than just visual accuracy; they unlock opportunities for creativity, growth, and innovation. It’s a forward-looking phrase that emphasizes both our technological expertise and our role in helping our customers realize their full potential.